The Ultimate Cheat Sheet On Search Queries

Search Queries Can Improve your site and finding the best answers.

Understand Search engine pipeline

Crawling (Google-bot) > Indexing > Search Engine Ranking Result

> Site content > Subscriber or Conversion

Webmaster tools also displays impression data that searcher may not click through

SEO reports in google analytics

Focus to gain traffic

Optimal index with reduce duplicated content

See the data in some time interval with comparison

Search queries

Vocabulary

Query = user’s search term

Impression = your site show on the search result

CTR ( Clickthrough rate) = click from impression

Qualified = realistic chance of the user being satisfied   with your site

  • Top search and top pages:
    • Shows pages most visited by searchers for the time period
    • Adjust this page to friend easy read, well written
    • Sort of impression; these valuable pages that high qualified
    • You will find the high qualified But low ranking or low feature
      • The high quality but low ranking page bring the qualified visitor for your site
  • Understand more about your business and your audience
    • What are the goals of your website and your business?
    • What groups are you targeting?
    • Where is searcher located?
    • What devices are they using?
    • How device change audience behavior?
    • What are their objectives?
    • Can/do their objectives align with your company’s
    • What is the searcher trying to do
    • If the searcher selects my page in search results, Will my content match their expectation
    • Is my site provides a great experience, match their expectation and make them become a repeat visitor?
  • Filters to see your audience
    • There’s also a Filter button and the ability to filter button
  • Investigating “Top queries”
    • Are these the queries I would expect?
    • Does it seem like these clicks would be qualified traffic?
      • High CTR for compelling or relevant or qualified query
    • Can the display of my page in search result be better optimized for this query?
  • Categorizing Queries
    • Branded terms (navigational queries)
      • People who specific search will go to your site
    • Product categories (informational queries)
    • Conversion-focused (transactional queries)
    • Seasonal, promotional
    • Reviews, UGC
  • Investigative categorized queries
    • What is the searcher trying to find or solve the problem?
    • How device change audience improves the quality of life or behavior?
    • Where is the searcher located that you can do something specific to them?
    • If the searcher selects my page in search results, Will my content match their expectation
    • Is my site provides a great experience, match their expectation and make them become a repeat visitor?

 

 

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